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Credibility & Authority

Your book is a statement of your expertise and a tangible way for you to share your knowledge.

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Establish Credibility & Authority


Turn your best performing content into a book to generate leads for your business, reach a wider audience, and land speaking engagements.

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Revenue Streams

Add a new product to your site or social media profile and earn a profit from selling your books.

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How To:
Your Book

Publishing your own book is as easy as 1, 2, 3! Well, 1, 2, 3, 4.

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You're here because you think your business or personal brand needs a book. You're right. If you're ready to add a new product to your catalog and create something that will last longer than your business, you're in the right place. We're Lulu, and we help you publish and sell your book.

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Create your free Lulu account and explore the ways a book can grow your brand, build your community, and improve your revenue.

Publish Books For Growth

Grow Your
With A Book

Audience Brand Reach Revenue Credibility

You're here because you're ready (or almost ready) to bring a book to your audience. You're in the right place. We're Lulu, and we're ready to help you publish and sell your book.

Take your podcast transcripts, social media posts, or blog and reformat them as a book.

Create cover and interior PDFs for printing (don't worry, we've got guides and videos to help).

Upload your files to Lulu to publish your book! Don't forget to order copies to review.

Once you're 100% happy, start selling your book on your website and social profiles with Lulu Direct.

Step 1
Step 2
Step 3
Step 4

"Lulu ... prints, packages, and ships the book, and notifies the customer of the status of their order. Setup was a breeze and I couldn’t be happier to have that whole process automated now!"

Daren Smith, Craftsman Creative

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Daren Smith,
Craftsman Creative

"The ease of connecting Lulu Direct for WooCommerce to my website was the major reason why I chose it. I had researched multiple self-publishing options for months and Lulu by far stood out for multiple reasons."

Dr. Sherrá Watkins, Sister W.E.L.L.S. Counseling

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Dr. Sherrá Watkins,
Sister W.E.L.L.S. Counseling

"Lulu Direct has given me greater control over where and how my book is purchased.  This means it’s much easier to connect with readers both before and after they’ve purchased the book, and to provide supporting resources, pertinent updates, and greater value all along the way."

Marc Cicchino, The SACRED Framework

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Marc Cicchino,
The SACRED Framework

How To: Your Book